The Product Reviews Update on April 8th that's an "improvement to [Google's] ranking systems" has been the talk of the SEO and Affiliate World. Some people are freaking out, while others are embracing it.
This also shouldn't come as a big surprise as John Mueller has beat on the "user experience" drum for years now. While I read this, my first two thoughts went to:
- Google just gave us an outline for product reviews
- This will hopefully weed out the poor content and sites
Then I wondered "Why did Google just give us the outline?" and that led to a 3rd thought:
- What's Google going to do with even better content? Put together snippets from all these better sources to create their own "Product Review" for Page 1 of SERPs?
What can we do? Continue improving content. Google just gave what should be included in reviews, so just follow the plan. The update will take 2 weeks to fully roll out and I'll expect tweaks here and there, so I'll try and resist the urge to react and change content on any initial ranking drops.
What are your thoughts? Will you continue to write product reviews or switch to more/all informational articles?
Chris at Niche Safari just released a video that goes through each of Google's points about what makes a good product review. You'll want to check that out.