Clint at Digitaleer discusses the differences between Keyword and Topic Clustering in this week's episode. This is one area that confuses many people. I know I was initially.
He breaks it down like this:
Keyword Clusters - e.g. "best drones for photography" - Google will see variations of the keyword that includes "best drones / good photography drones / Best Photography Drones / best drone for photography," as well as branded names like "DJI Mavic / DJI Phantom 4 Pro / DJI Mavic Pro."
These are all Keywords that you'd want to put into an article to help rank for your main keyword, as well as getting potential rankings for these other keywords.
Topic Clusters - these are Entities (aka Topics - person, place, thing, event), think the NLP and LSI entities. Clint jumps onto SurferSEO to show how SurferSEO has gotten better at splitting keywords and entities (NLP) into different lists.
He adds that you get the most value from Frase, Surfer SEO, Inlinks, and other tools by knowing the differences of Keywords and Topics.
Clint starts talking about Keywords and Topics at the 34:47 time mark. The link should take you there directly.
Empire Flippers offers some great tips for those who're writing/editing content and/or reviewing sites to purchase.
I'm always reviewing potential sites to acquire and content optimization is often the lowest hanging fruit that produces more fruit 😉
That's how I took Site 2 from $0.00 to $2,037.52 in 6 months. I purchased it for $500 and there were 9 posts on it. I added 10 through the 6 months and now it's a great source of income after having broken even in Month 5.
Here're their Top 5 content mistakes for affiliate sites:
- Bad Intros - Definitely agree with hooking the reader in. First impressions are key to make the visitor stay on your site.
- Incongruent Tone - Write more casually that fits with your audience. They give a great tip to watch YouTube videos to see how the experts in your niche speak. This isn't English class, so no extra points for using big SAT words.
- Bad Formatting - No walls of text. "Short sentences, short paragraphs, lots of white space, paragraphs of varying length . . . these are key for user engagement."
- Fluff Not Value - Fluff is so easy to fall into when writing to get more words. I fluff all the time when writing, especially as I get tired.
- Boring Product Reviews - I think we all know how poorly written product descriptions will stop people from purchasing. They give a few tips like focusing on benefits, not features. Even if you don't write product reviews, informational articles should also be engaging. You want people to read the next paragraph and then the next one and so on. That's how you're going to increase those display ad earnings.