What's your strategy when it comes to content for your blog? Do you just put out as much content as possible? Do you blog more strategically around keywords? Do you go multimedia with your content?
Jon Dykstra offers up 3 main blogging strategies:
Crank n' Bank Blogging Strategy - Put out as much content as possible without the need for perfection. He said most content is from mediocre to good. The content is being put out en masse for low search volume keywords. If he publishes 50k articles and each article gets 3 visitors per day, that's 150k visitors per day. This strategy doesn't lend itself to affiliate revenue as much. His goal is to stake claim to the URL to start ranking for as many keywords as possible.
Rank n' Bank Blogging Strategy - While Crank n' Bank goes after low search volume keywords, Rank n' Bank goes after "lucrative keywords (high traffic and/or high buyer intent)." The articles take more time to write and rank, because the keywords are highly competitive. In return for the time investment, the affiliate sales and display ad ePMV will be higher.
Influencer Blogging Model - "The influencer strategy cares not for Google. Instead, it’s all about attraction via personality. It can be highly effective across multiple platforms such as blog, YouTube, Instagram, LinkedIn, Twitter and even Facebook." While the previous strategies don't necessarily focus on building a following, the influencer strategy is all about building a following.
I employ all 3 strategies now that I have my blog at yoyao.com and this newsletter. I can work in spurts with both the Crank and Rank strategies, taking long breaks whenever. That's the best part, earning money more passively.
The 3rd strategy takes up the most time and requires constant attention, but it's the most fulfilling. I feel like I can help others on their affiliate marketing journey (that's what I tell myself anyways!).
What about you, what blogging strategy do you use?