SurferSEO and Frase are both getting into the AI content game in their own ways.
SurferSEO will now generate content briefs and article outlines giving you headings and one-paragraph summaries of other articles for each heading. The summaries are generated by AI. Read the Blog Article on the Release.
Frase has multiple updates. They're introducing their own AI language model, Frase NLG (Nautral Language Generation). It's different from GPT-3 that other tools like ConverstionAI uses. Frase NLG will initially automatically generate FAQs when you highlight a passage. It can also generate an Outline automatically if you highlight content in a competitor's article.
Frase also introduced Passage Optimization where you can highlight content and Frase will help you optimize your content for Google's Passage Rankings.
- Paraphrase - Paraphrase each sentence highlighted
- Write Headings - Create headings for each sentence
- Find Topics - Give you the SERP topics for each passage
- Find Passages - Find SERP passages related to yours
James Dooley gives a nice introduction on Content Briefs and how to create them. You should be giving your writers a ContentBrief whenever possible.
I almost always give content briefs to writers, whether they're new or not. It's important for me to give the goal and direction of the article. I do the keyword research, so the writers won't know why this article needs to be written and the purpose of it.
Jon Dykstra's list of 18 blog post writing rules and preferences. Some definite do’s and don’ts. I follow a lot of these myself. Here are some of them:
- Keyword Misspellings and Incorrect Grammatical Phrases
- What about publishing phrases missing prepositions, articles and conjunctions?
- What about breaking up titles with | : – or ()?
- Should you use slang in your titles and content?
- Should you swear in your articles?
- American vs. Canadian Spelling
- American vs. UK Spelling
- Should you capitalize all words in a blog post title?
The Readability of content is one of the most important things to consider when you're trying to provide a good experience for your site's visitors. WordStream has some tips that SEO plugins like Yoast and Rank Math won't give you.
- Lose the clickbait titles
- Don't keyword stuff (even if subtle)
- Quit the over-paragraphing
- Nix the bulking out of how-to posts for no reason
- Resist over-formatting
- Link with mercy
I love #3. More and more people (especially in newsletters) are writing one sentence paragraphs. It's one thing if the sentences are long. It's another if they're just one line, especially on a mobile screen.
It's just annoying.
See what I did?