Google SEO Office Hours from Nov. 10, 2020 -
Will Request Indexing Tool Come Back? (1:23 time mark)
Barry Schwartz asks John Mueller whether Google is taking away the Request Indexing Tool. This has been in responses to a survey that he sent out on Twitter asking users why they need the request indexing tool back - as if Google is contemplating not bringing it back.
Mueller said that while people do use it for good, there're also spammers who're using the indexing tool for their own spammy desires. He also adds that there are complaints of people who say their content is taking a couple of weeks to index and Mueller said that it shouldn't take that long. If it's taking that long, it could be due to content issues.
Btw...Mueller did say that they weren't planning to take request indexing away.
What's Google's View on Expired Domains? (38:33 time mark)
The user's question was whether Google resets the backlinks of expired domains when a person buys an expired domain. I'd say 90% of the reason to buy an expired domain is to take advantage of its backlinks.
Mueller discusses people buying expired domains or transferring old domains will not be going away. He says it's difficult to know whether someone is trying to gain better rankings through sneaky means. He talks around the question and doesn't answer it. But he did say that they have a hard time knowing whether or not someone is trying to game the system.
The result, get good expired domains if you know how to analyze them. Read my Site 3 Case Study as reference.
Google SEO Office Hours from Nov. 13, 2020 -
John Mueller answered a question in this week's 2nd SEO office hours session about duplicate, low-quality content on orphaned pages and whether they negatively affect a website overall. This occurs at the 9:47 time mark.
For those who don't know, orphaned pages are ones that have no links pointing to them from other pages on the site. The only way to reach them is directly, using the full URL.
Mueller's talked about the importance of internal links before, but I haven't seen him speak as definitively as he did here. He said if the orphans are not linked to, and they're hard to find:
“Google Search will assume these are not very critical for your website, because you're essentially hiding away from people who're clicking around within your website. And if we assume that you don't think they're very critical for your website, then probably we won't give them as much weight in Search. And if we don't give them as much weight in Search, then it doesn't really matter that much what you actually have on those pages.”
For internal linking, I use Link Whisper (affiliate link) because it crawls your site to look for all the internal link opportunities. It'll give you the opportunity to adjust the anchor text and surrounding text to allow for smoother sentences, all without going to the post pages. It's been a big time saver.
Lots of other great info nuggets in this office hours session. He talks about being specific with keywords, don't worry about spellings, posts can be shown within a minute of being crawled (has happened to me many times), there are no specific plans for core updates by the end of year, how Google updates happen, and more.
It's only an hour at 1x speed, so if you play at 1.5x, you'll be finished in half the time.
Yes, Yes, Yes. Keywords are important.
If you're reading this, I'm sure you know that keywords drive your content because you want to rank for those keywords. Those keywords are what drives traffic, which is what we want with niche sites.
Jon Dykstra has said many times he targets long tail keywords and repeats it in his post. He talks about placement of keywords, not just in content, but also in URL, meta descriptions, and more.
I always create relevant social media accounts for niche sites as one of the first steps of creating a website. I don't wait to do it later.
Depending on the niche, the first set of social media accounts is a combination of FB page, Pinterest, Instagram, Twitter, and LinkedIn.
I may not use them all initially, but at least I have them if I want to. Plus it also tells Google and visitors that my niche site is real. It makes the site more trustworthy. Here are the main things I do for the accounts:
- Upload a logo
- Fill out the profile and short bio
- Enter the niche site's URL
Extra Credit: Post blog articles as you write them. This can be automated or you can schedule them in larger batches at one time. I use Publer.io to schedule the posts. This keeps your social profiles active and Google likes to see more activity. Even though the links from social don't give much, if any, link juice, it still shows there's activity going on.