Great video with Ron Stefanski and Sharon Gourlay. I've shared some of Ron's videos and blog posts before. You might not have heard of Sharon Gourlay who's site is digitalnomadwannabe.com.
It's a good chat that covers a range of topics, but with a focus on treating your blogs as a business. They're both successful affiliate marketers and have been around for many years.
The most interesting thing to me was Sharon talking about the biggest mistake she made at the 1:04:00 (1 hour, 4 minute) mark. She was focusing on pageviews and getting traffic. She hit 30k pageviews, but didn't make any money.
She didn't start making real money until she changed the way she approached her sites and didn't just focus on traffic. In the end, it's all about conversions and generating as much as you can from each visitor.
That's why I'm starting to share the average revenue per user (ARPU), because I also treat all that I'm doing as a business too. She said she aims for over $0.10 per visitor and has even had up to $1.00 per. She doesn't only focus on Amazon though, so that helps in getting the higher ARPU's.
She also recommends people learn as much as they can. If you heard me on the Niche Website Builders podcast, I was saying the same thing. There are no silver bullets. We should always be learning
The best indicator that an affiliate offer is interesting is that my future competitors are happy to send traffic to it. Especially if they’re willing to send that traffic over the long-term because that tells me that they’re probably making money.
A great article by Gael Breton on finding non-Amazon affiliate programs. He goes into analyzing competitors to see whether affiliate programs are profitable for them. The assumption is if they're pushing those affiliate products, then it's profitable.
Gael details other ways to find affiliate programs for your niche, so do check out the video or read the blog article.
Income School's Jim and Ricky analyze 4 blogging entries for their blogging competition. These are the finalists in the competition.
I haven't been following the competition, but it seems that the contestants do create a YouTube video and blog together.
The blog articles are much better than many others I've seen (heck, even some of mine!).
The sites are listed there in the YouTube video description, so take a look and see how you can learn from them. BUT don't copy the content and sites. That's just bad karma.
Google's John Mueller said that having a shorter domain name or a shorter URL is not going to benefit you in terms of your SEO and ranking in Google Search. He said on Twitter "domain name or URL length is not a factor, adding that "shorter is not better for SEO."
I prefer shorter domains myself, but it's not a must-have since I don't believe that domain name affects SEO.
Can a shorter domain affect click-through rate? Absolutely. It's about user experience and seeming trustworthy as a resource in the SERPs.
A shorter domain is just one of the criteria when selecting a new domain for me. Non-hyphenated and a .com are the other two top criteria for me.