Oh, this is good. I love the way he ends this.
I would suggest that before you assume that the bought links are what is causing your competitor to beat you, take a look at the other things they may be doing better than you.
The benefits of focusing on your own stuff far outweigh the time you spend trying to figure out what your competitors are doing.
I used to spend so much time wallowing in the "They have all these backlinks. I can't compete without money." mindset. I'd get dejected and not want to do anything.
It was only when I changed the way I was thinking and focused on what I could manage that I started to get things done. As my earnings increased, I started to build links, like with the Niche Website Builders' Shotgun Skyscraper Campaign.
But before link building, I focused on content. Content is what drives your site and what will generate higher earnings.
A great piece of content will:
1. Convert visitors to stay on the page longer, so more ad revenue.
2. Convert visitors to click your affiliate links, so more potential affiliate commissions.
Buying more links might get you to the top of rankings faster. People may click to your page. But if your content is good, they'll bounce right off back to the SERPs. No ad revenue, no affiliate commissions, and you've just told Google that your content isn't good.
That last part could result in lost rankings (even if Google says they don't consider CTR/Bounce). That leads to buying more links...and the cycle continues.
One of the better content audit overview guides. It covers a lot of different areas of audits.
For more of a step-by-step content audit, Ahrefs has a How To Content Audit article to check out. It comes with a nice Google Sheet template that'll do a good amount of the work for you.
There are formulas that'll sort through your Google Analytics and Google Search Console data to give suggestions on whether to leave the page as-is, 301 redirect it, or delete it.
Mark Webster talks to Kevin Meng about writing affiliate reviews that convert.
In my conversation with Adam Smith on the Niche Website Builders podcast, he asked me a question about how I was able to achieve $0.22 earnings per Session. CRO in articles is a big part of it.
Listen to this episode, because it's going to help you with creating content that will better convert your visitors to purchase. One thing I will mention...
One of the Content Pet Peeves they talk about is fluffy intros. OH BOY.
I've gotten to the point where I tell most current writers to not write intros because it's difficult for writers not to write fluffy intros.
If I do hire a new writer, I'll let them write 1-2 articles with intros as a test with the direction to not write fluffy intros. But if they still end up writing fluffy intros, I just tell them to skip the intro and use those words to add meat to the content.